How to Build a Business Brand

Learn how to create a business brand identity that customers connect with, from the ground up.

In this course, youโ€™ll:

  • Learn what all the best business brands have in common
  • Define your audience archetypes and hone your brand story and brand voice
  • Complete exercises you can immediately apply to your digital marketing and in-person networking

About Instructor


Hi, Iโ€™m Nakita Pope, the instructor of Building Your Business Brand! Iโ€™m so excited about this mini-course and all the ways it will help you in building a brand identity you love. Branding is more than just a buzzword. Discover how to use it to get the reputation, clients, and partnerships you want. I founded my business, Branding Chicks, almost ten years ago now. We specialize in brand strategy and brand development for women-owned businesses and femme-focused brands. However, the information in this mini-course aims to help anyone with brand building. Outside of Branding Chicks, Iโ€™m a professor and Diversity & Inclusion Advisor at The Creative Circus, a premier advertising school in Atlanta. Iโ€™m excited to share my expertise in brand position, brand voice, and target audience. Together weโ€™ll go through the brand-building process and Iโ€™ll cover how to tell a compelling brand story that connects with your target market both visually and with your messaging. I hope you enjoy the course and use it to help build your personal and business brand!

1 Course

Not Enrolled

Course Includes

  • 5 Lessons
  • 10 Quizzes